Often
referred to as branding, corporate identity is essentially design
guidelines that are designed solely to fit around a company or product
to identify it. These guidelines portray an image of professionalism
and are used on everything from company stationery, packaging
guidelines, packaging, website, brochure, vans etc right through to the
advertising. This helps build your company’s reputation and increases
its brand value.
Why should my product/company have a corporate identity?
A logo designed without guidelines is a bit like a car without a steering wheel.If you don't apply a consistent "look" to your stationery, website,
signage, unifoms, advertiing, packaging and promotional products your
products will not stand out amongst competitiors. Everyone has become very responsive to logos, their meanings, and their implementations.
Because of the diversity of products, packaging and services available,
the need for innovative and well thought-out logo and corporate
identity design is central to a company’s success.
Case studies: click on a thumbnail to view a case study
