Advertising Agencies, Marketing Companies & PR Agencies
Not everybody has or wants, a creative department, after all, why
would you want the costly overheads of a design agency? We provide a
creative service to advertising agencies, marketing companies, marketing
departments and PR agencies of any shape or size. From one person
operations to corporate clients, we offer an all-inclusive, third party
service. Our key advantage is that we have over 20 years experience in
developing products all the way through from initial logo design, to
branding design, web design and much more. Unlike many other companies,
we also have the capabilities and experience needed to work with in
aspects of advertising and promotions. So, whether it's a simple invitation, or a product launch, we would be delighted to quote you for your third party services.
| Graphic Design | Web Design | Advertising Consultancy |
| • Logo Design
• Stationery Design
• Brand Design
• Corporate Identity
• Brochure Design
• Newsletter Design
• Packaging Design
• Annual Reports
|
• Web Layout
• Content Management
Systems (CMS)
• Search Engine
Optimization
• Web Management
• E-Commerce
• Social Media Advice
• Google Analytics
|
• Art Direction
• Copywriting
• Ad Layouts
• Finished Art & Production
• Ad Management
• Direct Mail
• Radio Advertising
• TV Production
• Script Writing
|
Art Direction and Promotional Design
Whether it's under or above the line, for press, TV or radio, we can provide a full art direction service.
We can create fresh, eye-catching ad campaigns to suit your clients product and target market. Whether it's working with a brand new identity or an existing one, we will ensure the work we do stays true to the look, feel and identity of the client and their company.
We can design and even supply for any aspect of Promotions:
- Web banner ads
- Point of Sale stands
- Direct Mail / Newsletters
- Exhibition Stands
- Signage (internal and external)
Logo and Branding Design
1. We meet with you and have an initial briefing/meeting to discuss you and your clients requirements. We are flexible and would be happy to meet at your offices and bring a portfolio of our recent work should your client wish to view it.
2. We take a detailed brief and ensure all areas are covered so we know exactly what you are promoting and who you are promoting it to.
3. We return at an agreed time with initial concepts and proofs. We always provide you and your client with between 10 and 15 different concepts covering every avenue we believe to be relevant to the job/product.
4. From here we work with you and/or your client to fine tune the design work to a standard everyone is happy with.
5. Should alterations be required we are only too happy to make these. We provide a full finished art service as well as print management should it be required.
6. A fixed budget and hourly artwork rate is always agreed prior to a job commencing to make any project as easy to manage for you as possible.
Many of the clients we currently work for are not our own but logo branding work commissioned from other companies.
_____________________________________________________________________________________
Website Design: SEO / CMS / Programming
Should your project require a website either to be designed from scratch, or simply redesigned/updated, we can provide you with a full web design service covering every angle:
1. E-Commerce
If you're selling a product or service online, we can design and build a cost-effective, easy-to-use system that will both increase online sales as well as your clients online presence. We can liaise with you and your client and provide guidance and advice as to how best approach the E-Commerce market. We cover everything from helping organise your stock data into an easy to monitor format, managing your online sales using Realex/PayPal etc. and editing/adding/removing products and product details yourself.
2. Bespoke Websites
All our websites are tailor-made for our clients - we do not use cheap, unreliable free online Content Management Systems (CMS). After being briefed on the requirements for the site we specifically design the site based on the clients needs as well as budget. Our CMS has been developed over the years and is one of the most user-friendly available. It enables the user the freedom to edit aspects of the site including:
- editing text
- adding removing images
- adding removing web pages
- Search engine optimization including controlling keywords, page titling, alt tags to images, internal and external linking
3. Template Websites using effective CMS
If your client is on a budget, and does not require a website with all the bells and whistles we offer a CMS website based on a template we designed ourselves. As it is a template there are some structural restrictions to the site but as it uses our Content Management System you have control over editing and managing many aspects of Search Engine Optimization.
4. SEO work and advice
We can provide advice and training to get your site climbing up the Google rankings. We can set up Google Analytics to enable you to monitor your sites performance. You can see who is visiting your site, how long they are staying for, where in the world they are viewing from and what keywords they are typing into Google to find you. Based on this and many other key aspects we can advise you on how best to improve your online visibility without spending money on paid Google advertising that artificially moves you up the rankings. The best way to climb to the top of the rankings is organically - and this can only be done by making your site independently appealing to all search engines.
5. Social Media Management & Advice
There are many factors that go into improving a website's presence online. Some of these are Social Media based including Facebook, Twitter, LinkedIn and so on. We can advise you on the benefits of using these tools and whether they are relevant to you and your business or not. Should you require assistance in setting any of these accounts up we can provide this service as well as training and advice on maintenance.
6. Data Input & Site Maintenance
Many companies do not have the time or resources to compile and manage data relating to their websites. We provide a data input service that involves us translating your companies' information into web content. We cover all aspects of web data from copywriting text about you and your company, to a full, professional photography service. We then add this to your new website making sure everything has been done as efficiently as it can be. Whether it's ensuring all images are optimized for easy web-viewing, checking all links are functioning correctly or simply spell-checking all text - we have it covered.
Website Design: SEO / CMS / Programming
Should your project require a website either to be designed from scratch, or simply redesigned/updated, we can provide you with a full web design service covering every angle:
1. E-Commerce
If you're selling a product or service online, we can design and build a cost-effective, easy-to-use system that will both increase online sales as well as your clients online presence. We can liaise with you and your client and provide guidance and advice as to how best approach the E-Commerce market. We cover everything from helping organise your stock data into an easy to monitor format, managing your online sales using Realex/PayPal etc. and editing/adding/removing products and product details yourself.
2. Bespoke Websites
All our websites are tailor-made for our clients - we do not use cheap, unreliable free online Content Management Systems (CMS). After being briefed on the requirements for the site we specifically design the site based on the clients needs as well as budget. Our CMS has been developed over the years and is one of the most user-friendly available. It enables the user the freedom to edit aspects of the site including:
- editing text
- adding removing images
- adding removing web pages
- Search engine optimization including controlling keywords, page titling, alt tags to images, internal and external linking
3. Template Websites using effective CMS
If your client is on a budget, and does not require a website with all the bells and whistles we offer a CMS website based on a template we designed ourselves. As it is a template there are some structural restrictions to the site but as it uses our Content Management System you have control over editing and managing many aspects of Search Engine Optimization.
4. SEO work and advice
We can provide advice and training to get your site climbing up the Google rankings. We can set up Google Analytics to enable you to monitor your sites performance. You can see who is visiting your site, how long they are staying for, where in the world they are viewing from and what keywords they are typing into Google to find you. Based on this and many other key aspects we can advise you on how best to improve your online visibility without spending money on paid Google advertising that artificially moves you up the rankings. The best way to climb to the top of the rankings is organically - and this can only be done by making your site independently appealing to all search engines.
5. Social Media Management & Advice
There are many factors that go into improving a website's presence online. Some of these are Social Media based including Facebook, Twitter, LinkedIn and so on. We can advise you on the benefits of using these tools and whether they are relevant to you and your business or not. Should you require assistance in setting any of these accounts up we can provide this service as well as training and advice on maintenance.
6. Data Input & Site Maintenance
Many companies do not have the time or resources to compile and manage data relating to their websites. We provide a data input service that involves us translating your companies' information into web content. We cover all aspects of web data from copywriting text about you and your company, to a full, professional photography service. We then add this to your new website making sure everything has been done as efficiently as it can be. Whether it's ensuring all images are optimized for easy web-viewing, checking all links are functioning correctly or simply spell-checking all text - we have it covered.
_____________________________________________________________________________________
We have also come up with creative thought processes to try reach your target market based on your budget requirements. Paragon also has it’s own in-house digital printing press. Above all, we offer over outstanding advice and service build up over 25 years of experience in graphic design.
We have also come up with creative thought processes to try reach your target market based on your budget requirements. Paragon also has it’s own in-house digital printing press. Above all, we offer over outstanding advice and service build up over 25 years of experience in graphic design.