Gardenworks - the brief:
When we designed the Gardenworks logo tone played an important role in the design process. With so many garden centres around Gardenworks needed to stand out from the crowd so we chose a classic font to portray a more upmarket image - we then combined this with a more contemporary bay tree graphic. The current logo is used on all promotional materials such as brochure designs, packaging, website design, pop up banners, flyers, invitations, graphic designs, poster design, generic corporate typography and individual generic logotypes. We also designed their website www.gardenworks.ie. One of the most noticeable aspects of this job was the extensive signage application implemented throughout their two large Co. Dublin garden centres.