Paragon Design

Techrepair logo and website design

David — Wed, 06 Dec 2017 08:01:41 +0000

Techrepair required a new logo update and website refresh.
The company based in Ranelagh has a small shopfront so the new branding had to be very eye catching and people passing by has to know exactly what they did.
we designed the logo with a distinctive graphic image and choose a strong red background which the logo stand out. These colours and branding were also transferred to the website, which we also optmized and built.

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DIT new foundation logo

David — Fri, 23 Jun 2017 12:07:45 +0000

The new logo design for the DIT Foundation IS so strong it's is a wonder that DIT don’t adapt is as their main DIT Logo.
With its main graphic identity being a period 18 century copula It gives a certain ivy league credence . Such a strong architectural symbol gives reference to a well established campus. Speaking as a member of the DIT Alumni and former student it desperately needed it and and a reference to a more permanent home has been a long time coming. We all need recognition and endorsement of our achievements and thee was always something uninspiring .

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Butlers purveyors of good typography

David — Tue, 06 Jun 2017 16:48:09 +0000

Anyone who has had to design a logo which can be used genetically across all types of packaging from contemporary to traditional knows how difficult it is. In the case of Butlers Chocolate this problem has been answered by designing a typographic logo. This approach to logo design was prevalent in the Edwardian Era when there was no internet access to a host of files and computer fonts. No doubt the logo was designed on a computer but it was beautifully crafted in someones mind.
The same logo style was then designed onto the cafe logo giving Butlers branding a distinctive branding identity. Hand crafting typographic logo design or albeit on a computer will I predict make a come back, why ? because everybody wants an original logo design and they only true way to achieve this is, is to design it by eye and hand.

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Social media integration

David — Mon, 13 Mar 2017 14:42:53 +0000

Borchure design, report and annual report design

Brochure design production and proofing

We can design and produce brochure designs and reports to a very high standard. We have very effective proofing and production methods for producing artwork print ready for the printer. We also have both digital and litho printers who we have used over 30 years delivering the highest quality in printing standards.

Brochure design

Leaflet design

Annual report design

Government reports

Stationery design

Folders and insets

Catalogue design

Printing services

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Ikea logo uprade

paragon_admin — Mon, 05 Dec 2016 15:38:52 +0000

Considering how clever Ikea has been with self assembly furniture you would think they would have spent a bit more time on there logo. There can be no excuses here the company throughout its years of growth should have addressed this problem along time ago. Whilst they are successfull i would think that this bad branding identity cost them a lot in sales in there early years.

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Why Coke revamped its brand identity and packaging

paragon_admin — Mon, 05 Dec 2016 15:38:19 +0000

Coke is rolling out its new ‘one brand’ packaging design across all its cans and bottles in Australia this month almost a year to the day after announcing the biggest marketing overhaul in its history.Speaking at an event in Sydney today, Coca-Cola’s James Sommerville, vice president of global design and the architect of the design, says the brand was being diluted in store and on shelf with the different designs across Coke Zero, Coke Life and Diet Coke.
The change to cans and bottles means the Coca-Cola original, Diet Coke, Coke Zero and Coke Life variants will all adopt the ‘red disk’ branding assets across every element of packaging.It’s the first time it has taken this approach, as in the past each has had a distinct colour. Coke Life launched in green cans, Coke Zero had black cans and Diet Coke has long been silver.

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Why the Brennan’s Logo is more than just a logo!

paragon_admin — Mon, 05 Dec 2016 15:37:40 +0000

We’ve grown up with it as Today’s bread today. That distinctive yellow packaging has guided many of our sub concious visual memory to grab that product off the shelf with its resasurring logo in red. But like Coca Cola and After eights it is the brand name that is the biggest image on the pack. in actual fact the logo typeface is now practically the packaging. This is a wise move as the pack jumps off the shelf and is very visually strong. We will see a lot of packaging move this way instead of the more traditional routs of a visual enticing imagery. The main reason being there is so much visual noise in supermarkets that less is quite simple more.

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After Eights Timeless Elegance…

paragon_admin — Mon, 05 Dec 2016 15:36:55 +0000

The after eight’s packaging is timeless, in actual fact its 35 years old. The packaging design has barely changed and is easily recognizable. What

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If it ain’t broke why fix it, new AIB logo.

paragon_admin — Mon, 05 Dec 2016 15:36:14 +0000

I remember the old AIB logo of the Mercedes style A in a circle. I also remember the anger it caused among the Irish graphic design community for using a UK based design company to design the new logo. It was felt at the time an Irish design company would not have the experience to carry out such a large corporate identity commission. Utter madness , however it was colourfull and did stand the test of time and did not really need to be revamped. I presume because of the banks failing it was considered unwise to rebrand it and spend a small fortune in the process. However I am sure the PR department managed to persuade the powers that be, to make subtle changes to it. But does it work. Well yes it does on one level, in that it has removed the old colourful logo, and is some way it is even better. It's not wildly creative ,but I cant imagine what else they could have done under the watchfull eye of their new owners...you the people.

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New websites and branding for Versatile

paragon_admin — Mon, 05 Dec 2016 14:36:04 +0000

Versatile asked us to design there new branding and upgrade there websites and digital strategy. It was important that the new logo design worked across all their divisions and each one has it’s own individuality identity. The other large part oft he job was to redesign there websites and re do there SEO and digital strategy.

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