Butlers purveyors of good typography
Anyone who has had to design a logo which can be used genetically across all types of packaging from contemporary to traditional knows how difficult it is. In the case of Butlers Chocolate this problem has been answered by designing a typographic logo. This approach to logo design was prevalent in the Edwardian Era when there was no internet access to a host of files and computer fonts. No doubt the logo was designed on a computer but it was beautifully crafted in someones mind.
The same logo style was then designed onto the cafe logo giving Butlers branding a distinctive branding identity. Hand crafting typographic logo design or albeit on a computer will I predict make a come back, why ? because everybody wants an original logo design and they only true way to achieve this is, is to design it by eye and hand.
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