First Ireland Spirits Packaging: Shakers
We were asked by First Ireland Spirits to create a fun, party atmosphere set of packaging for a new cocktail product they were launching. First we created an individual, one-off logotype for the overall brand "Shakers".Because it was created as a one-off design, specifically for the product it can't be copied. We then created an overall look for the packaging i.e. the branding. In this case there were four individual flavours and we chose a fun, sophisticated black background to convey the "fun, party atmosphere" of Shakers cocktails. Rather than using illustrations, which would have been somewhat dated for such a new product, we commissioned a food photographer to shoot the drinks. The result was a fun party pack that stands out when displayed on the shelf in supermarkets and duty-free shops.