The Gardenworks logo was designed to reflect an upmarket garden centre with sophisticated taste and reflect the high standard of products it sold. It was important to design a logo that was simple and graphic yet look upmarket. A large part of the branding design project was to design the logo that has to be functional yet creative snd be capable of adapting to both interior and exterior signage. The signage had to be functional yet creative to represent the various functions of the information graphics. it also had to transferrable to all aspects of packaging design and stationery layouts.